The brief in a nutshell
We were tasked to work on the launch campaign of ASMA; the first of its kind in the Arab world, inviting social media savvy indivudals from all 22 Arab countries to submit their creative and innovative work via an online portal.
Our response
We designed an infographic campaign across multiple channels, (predominantly online and print) to drive talents towards a user-friendly, responsive and ‘mobile first’ website that we designed and developed for the brand’s launch.
