Arab Social Media Awards

  • Campaign Launch
  • ATL, BTL, Online & Website
  • Client

    The Executive Office, TEO

  • Brand

    Arab Social Media Awards

  • Project

    Campaign Launch

  • Release Date

    September 2014

  • Exposure

    22 Arab Countries

The brief in a nutshell

We were tasked to work on the launch campaign of ASMA; the first of its kind in the Arab world, inviting social media savvy indivudals from all 22 Arab countries to submit their creative and innovative work via an online portal.

Our response

We designed an infographic campaign across multiple channels, (predominantly online and print) to drive talents towards a user-friendly, responsive and ‘mobile first’ website that we designed and developed for the brand’s launch.