The brief in a nutshell
The annual phenomenon that is ARABsmis returned this year with higher ambitions. Not only did it require an extensive campaign, its wanted something fresher and more synonymous in terms of design.
We took the minimalistic & modern design that already existed for ARABsmis and built on it.
This campaign needed an identity and we made one that would be synonymous to this annual celebration. We created a minimal creative campaign driven from the main emblem of the logo. The main design concept is dominantly flying throughout the various campaign mediums: print, outdoors, online, social media, videos and even around the location of the summit
For our press ads, we extended the imagination of the graphical element as a collage for all those involved in ArabSIMS.
The world has changed. Those who keep up are rewarded.