The brief in a nutshell
We had to design and develop a user-friendly, responsive and ‘mobile first’ website for ArabSMIS. The site needed to be well structured from a content and branding perspective, and – as the single inspirational source for the campaign launch, across multiple channels – the website needed to offer a consistent experience for the end user.
We associated a colorful palette, selective patterns, an up-to-date and refreshingly modern branding to the logo and applied it across all mediums. The speakers, the winners, the agenda, the registration, the live streaming and more. The aim was to reflect the nature of the summit’s rich and diverse content. After all, it was the first Arab Social Media Influencers Summit in the Arab world and our vision was to ensure their presence was not only well-known, but well-received too. In addition we developed more than 40 tailor-made short infographic videos for each and every winner.