The brief in a nutshell
The Executive Office and ASF team chose us, The Mob, to develop the advertising campaign for ASF 2016, a yearly forum with a motive to highlight the regional, global and economic performance today and tomorrow, by inviting various economy experts from around the globe and influencers to present lectures and their opinions. One of the challenges that we faced with the agenda was to highlight all the speakers, and their sessions within an attractive layout that is easily comprehended by the audience. We also needed to maintain a visual level of brand consistency across all channels.
To ensure that we meet the expectations within the high standards of the ASF caliber, we composed brand elements that were inspired by the logo shape and colors to craft graphical devices and an expansive background that will maintain the consistency across the visual communication, from ATL to online and BTL. We approached the mediums in an innovative style even when moving from film to print. The TVC that was produced had to be inviting for last year’s attendees and this year’s potential audience. It was also edited to suit the social media channels and the forum display screens, while print was more about newspapers and press ads.
For the bilingual Global Economic Booklet, we crafted stylized infographic designs using an attractive set of colors, in order to distinguish between the topics, what they stand for and what are the most important messages in them.