The brief in a nutshell
Located in Mercato Mall, AZKADENYA is the home to traditions; love and ambiance to enjoy with loved ones. In order to revitalize their presence in the market and stay updated, AZKADENYA launched multiple customer engaging campaigns. This includes the 1 Year Anniversary campaign, which gives customers the chance to enter a draw to win a trip to Jordan.
The brand has a flamboyant guideline, this allowed us to be playful with our visual, our theme? Scrapbook.
Scrapbooks are often associated with travel and memorabilia, since those two words were synonymous with our occasion we felt this theme was more than applicable.