Cerelac

  • Golden Bridge Campaign
  • Activation, Campaign & Event
  • Client

    Nestlé ME

  • Brand

    Cerelac

  • Project

    Golden Bridge Campaign

  • Release Date

    March 2014

  • Exposure

    MENA Region

The brief in a nutshell

The task at hands was to develop an activation that will appeal to both moms and infants that are 1 year plus in a very attractive way via the challenging revival of Bo, CERELAC’s brand ambassador that is often present in promotions outside the region but never in the MENA.

Our response

We built Bo a warm house, welcoming moms and infants to visit its nutritious garden with fruits hanging on its trees. Bo’s house became the landmark reference in BTL, POS and other activations.