The brief in a nutshell
We were asked to develop an appealing toolkit, encompassing 20 JUMEIRAH hotels and resorts. The toolkit needed to tell a story which would appeal to VIP members across the globe.
Our response
We came up with the overriding concept that, ‘Every Summer has a Story’. We developed a Jumeirah-branded message in a bottle, complete with an intricately designed JUMEIRAH book as a promotional giveaway. Each toolkit was presented to JUMEIRAH’s VIP Members in a branded wooden case.
