Jumeirah Every Summer Has a Story

  • Toolkit
  • BTL, Online & Toolkit
  • Client

    Jumeirah Group

  • Brand

    Jumeirah

  • Project

    Every Summer Has a Story Toolkit

  • Release Date

    May 2014

  • Exposure

    Global

The brief in a nutshell

We were asked to develop an appealing toolkit, encompassing 20 JUMEIRAH hotels and resorts. The toolkit needed to tell a story which would appeal to VIP members across the globe.

Our response

We came up with the overriding concept that, ‘Every Summer has a Story’. We developed a Jumeirah-branded message in a bottle, complete with an intricately designed JUMEIRAH book as a promotional giveaway. Each toolkit was presented to JUMEIRAH’s VIP Members in a branded wooden case.