The brief in a nutshell
Our task was to visually translate innovation-related articles, issued by Harvard Business Review into appealing, ‘innovative’ infographic videos and stills. From word decks to minimalistic icons and supers, our objective was to relay the main touch points to reflect the prosperous nature of the content, in a way that was visually appealing and easily digested.
We started with an initial summary. Then divided the information between the voiceover and supers to address the key points, as smoothly and effectively as possible. Through this, we were able to bring the style frames to life. Transitions flowed in harmony with descriptive supers, empowering audio and tailor-made icons.