The Government Summit

  • Summit Infographics 2015
  • Event & Online
  • Client

    The Prime Minister Office, PMO

  • Brand

    The Government Summit

  • Project

    Summit infographics 2015

  • Release Date

    February 2015

  • Exposure

    Dubai -UAE

The brief in a nutshell

Our task was to visually translate innovation-related articles, issued by Harvard Business Review into appealing, ‘innovative’ infographic videos and stills. From word decks to minimalistic icons and supers, our objective was to relay the main touch points to reflect the prosperous nature of the content, in a way that was visually appealing and easily digested.

Our response

We started with an initial summary. Then divided the information between the voiceover and supers to address the key points, as smoothly and effectively as possible. Through this, we were able to bring the style frames to life. Transitions flowed in harmony with descriptive supers, empowering audio and tailor-made icons.