The brief in a nutshell
The Hummingbird Bakery never strays away from their classic and strict guidelines. These always focus on a beauty shot with eye capturing and complimentary messages. But what do you do when the key visual of a campaign can’t comprise of one product?
We made the announcement the delicious product. Be a brand with 4 years of traditional look & feel that couldn’t be tempered with, we had to think outside the box while staying grounded.
The prizes mentioned was a catering service and an even hosted by The Hummingbird Bakery, so we created a minimal graphical element that portrayed a server with a dish that comprises of our main message.
The play on words was the key element of the visual, we opted for making a personal connection with the viewers and participants.