The brief in a nutshell
The team was tasked to come-up with a distinctive design to reflect the uniqueness of a new spa center. The target audience was women in Dubai who are searching for a window of quietude and utmost relaxation.
We worked on a brand identity inspired by the fast-paced world of the modern woman. A woman that leads such a hectic lifestyle that she often seeks a place in which to relax and unwind . Thus, the PRIMA DONNA was born, the abstract face of a levelheaded woman which formed the basis of our inspiration for the logo typography and shop branding.