The brief in a nutshell
We were tasked to develop and create an activation during Etisalat’s kid’s run, 2015 which was held at the Media City Amphitheatre. To stay true to the fun–loving nature of the NESQUIK brand, we needed something that was both entertaining and engaging enough to bring moms and kids together. But this wasn’t our only challenge. How can healthy-lifestyle choices be fun, too?
We took the one-year app, Quicky’s World and brought it to life with a unique look and feel. The fun revolved around a combination of games that involved both mother and child working as a team, combining their mental and physical abilities to jump from one nutritious challenge to another for their chance to win one of many exciting prizes.