The brief in a nutshell
Sharjah Airport International Free Zone (SAIF Zone) is the fastest growing free economic zone in the in the Middle East. Today, it is one of the most highly sought after investment and business destination with a strategic location, modern infrastructure and an emphasis on cost effectiveness.
It has developed three new offers for setting up a business in SAIF Zone that could potentially attract more small and medium-sized companies.
- SAIF Suite
- SAIF Office
- SAIF Desk
The three offers provide greater flexibility to companies and unprecedented low prices, with no hidden charges.
To provide emphasis on the 3 packages, we unified them with the brand identity, by iconography and graphical elements.
We made a separate global visual to target global markets, this involved graphical elements and copywriting. For local audiences we had more elaborative series of visuals.
These key visuals were adopted to informative brochures, digital banners, print ads (local & international), email signatures, web banners and an exhibition stand.