Nesquik ‘Shu Sherib’ Moustache

  • Campaign Launch
  • Activation, Application, ATL, BTL & Online
  • Client

    Nestlé ME

  • Brand


  • Project

    'Shu Sherib' Moustache Campaign Launch

  • Release Date

    November 2013

  • Exposure


The brief in a nutshell

A constant barrage of technology in our every day lives sees special bonds and connections diminish. NESQUIK wanted to address this gap and ease the tension between moms and their children by creating an enjoyable platform for them to build a greater bond, while tying in the launch of NESQUIK Arabia Facebook page.

Our response

We created a platform called ‘Shu Sherib’, which in Arabic means, ‘What did you drink? And ‘what a moustache!’
To connect moms and kids, we created an engaging experience to attract them during their trip to the mall. Here, families got the chance to bond over a glass of NESQUIK while photographers snapped pictures of their iconic moustaches. These moments were then shared via Facebook, and some reached an even wider audience appearing on digital billboards across the region. Shu Sherib allowed NESQUIK to reach a record high market share, but more importantly, proved that the power of a simple glass of NESQUIK is a remarkable one – alas, moms and kids were connected again.