Start Healthy Stay Healthy Launch

  • Campaign Launch
  • BTL, Event & Online
  • Client

    Nestlé ME

  • Brand

    Start Healthy Stay Healthy

  • Project

    Campaign Launch

  • Release Data

    April 2015

  • Exposure

    Dubai - UAE

The brief in a nutsell

To deliver a master visual and headline that will form the inspirational base for a multi-visual campaign distributed across many channels. The core objective was to raise awareness towards the benefits of baby nutrition during pregnancy, the first 6 months and the first 3 years of a child’s life, and drive traffic towards the newly established SHSH website as a consolidated, informative hub of baby nutrition facts.

Our response

It’s all about baby nutrition and breastfeeding and we had to reflect the visual heroes in a very conservative way. So we shot the mom and baby in multiple breastfeeding positions, omitted the mom during post-production stage and replaced her with illustrations of several physical and mental activities, to portray the long-term benefits of breastfeeding. The visuals were powered by a generic headline and complimented by sub ones depicting each of the appealing visuals.