Sweet Condensed Milk

  • Activation
  • BTL & Online
  • Client

    Nestlé ME

  • Brand

    Sweet Condensed Milk

  • Project

    Activation

  • Release Date

    January 2015

  • Exposure

    Dubai - UAE

The brief in a nutshell

We were requested to drive traffic towards SCM’s app (Nestlé Desserts Arabia) features, which has more than 300 delicious dessert recipes.

Our response

We followed a 4-step activation process, that started by engaging with users. Next, we encouraged them to download the app, sample desserts and finally, take memories of their experience home with them via a photo booth, complete with branded frames to share with loved ones.