The brief in a nutshell
GITEX is one of the largest tech events on the planet. The 36th technology week that will take place in 2016 is expected to give access to approximately 150,000 professionals from the ICT sector, who are getting together to keep up-to-date with regards to the latest innovations from across the world of technology.
The TRA is the statutory body responsible for the management of every aspect of the telecommunications and information technology industries in the UAE. In 2016, they were apart of the global ICT phenomenon that is GITEX, this required a significant amount of awareness.
We were required to convey the ‘respect’ & ‘trust’ TRA has with their audiences through multiple touch points. We branded the public transportation in the UAE, created short animation videos around Dubai, heavily invested our create concepts in print and online mediums.
Our design focused on the concept of having the multiple initiatives TRA has to be under the umbrella of the brand or constitute of the brand in association with their visions and believes. These initiatives were symbolically spread apart as elements of the TRA logo emblem.