The brief in a nutshell
The UAE Awards for Good is the home for a wide range of innovation that sees the most talented minds in the world work towards the advancement in society. The annual event is returning soon and wanted sufficient hype to be created around the hub of innovation. Naturally we needed to design something innovative.
For the creative approach we needed to artistically associate a minimal and modern concept using a dotted background as our main element. These dots were interconnected to make simplistic visuals that represented both UAE Drone for Good Awards & UAE AI & Robotics Award for Good.
The campaign was launched with a collective announcement on social media and TRA’s official website.